LA CASITA BLANCA

Visual identity/ Packaging/ chocolate design

A discreet place to hide a secret

La Casita Blanca is chocolate with a bit of mystery. Elegant and striking.

Against the white packaging, the rich brown chocolates stand out boldly.

The name of the chocolates is hidden, and a small tab can be pulled to reveal it. The name comes from the La Casita Blanca in Barcelona, which was founded in the early 1900s and became a bit of a shelter for clandestine love during the postwar years. Similarly, La Casita Blanca chocolates look pure and simple on the outside, but the chocolates themselves are sinfully delicious.

Project made with: Laura de Miguel, Cristian Varela

Posted in: Packaging of the world, The Dieline

Award: Liderpack 2016