Client: GET DOWN
Concept, branding, visual identity, packaging and social media content for a condom brand aimed at centennial empowered girls.
There’s no denying that there’s a stigma surrounding women purchasing condoms. In fact, condoms are often advertised towards a male audience, even though it takes two to tango if you catch my drift.
The condom landscape (a.k.a man-scape) needed a game changer! Women don’t feel empowered by the non-hormonal birth control on the shelves. Specifically, condoms. In fact, women feel uncomfortable altogether when it comes to condoms.
Get Down empower young women to take charge of their sexual health.













