Branding/ Packaging

Branding and packaging for a brand of cannabinoid products from Colorado.

The brand had two ranges of products according to their THC and CBD content. The objective of the project was to create a clear hierarchy for the differentiation of these two components within the same brand.

On the other hand, there was a strong emphasis on the origin of the product: Colorado.

The identity seeks to pay homage to the brand’s origins through the use of a mascot, illustrated in the style of mid-1990s cartoons such as Yogi Bear or Rocky and Bullbinkle.