BUDFOX
Branding/ Packaging
Branding and packaging for a brand of cannabinoid products from Colorado.
The brand had two ranges of products according to their THC and CBD content. The objective of the project was to create a clear hierarchy for the differentiation of these two components within the same brand.
On the other hand, there was a strong emphasis on the origin of the product: Colorado.
The identity seeks to pay homage to the brand’s origins through the use of a mascot, illustrated in the style of mid-1990s cartoons such as Yogi Bear or Rocky and Bullbinkle.
