Branding/ Naming/ Packaging/

Packaging project for more than 500 Aldi supermarket products (Spain and Portugal).

A work that does not consist exclusively in the design of each product, but is based on creating a style for Aldi to make it a recognizable brand, where the main concept is to convey transparency, clarity and honesty.

Project done at Enric Aguilera

Art direction Enric Aguilera

Client: Aldi